The North Face GeoCash

To help The North Face drive retail sales and raise money for local state parks, we created GEOCASH, a scavenger hunt retail promotion that consumers could play using their cell phones. Consumers could find GEOCASH markers on trail signs at state parks, in The North Face stores, and around town and either scan them with The North Face Trailhead app or text in the code for chances to win gear and gift cards. Plus, The North Face donated $1 to local state parks for every scanned/texted in GEOCASH code.