Betty Crocker Spread Cheer

We were tasked with creating a last-minute campaign to drive Betty Crocker cookie mix sales during the key holiday baking season with, you guessed it, a next-to-nothing budget to pull it off. However, in less than two weeks, we were able to turn this bah-humbug of a project into a really fun way to help families connect and get in the holiday spirit of giving. Moms and kids were able to pick up a packet of Betty Crocker cookie mix and print off our decorative Spread Cheer gift tags. After baking, they could wrap up the cookies with a gift tag and give them to a neighbor, friend or family member to spread the cheer forward.

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