Hostess Transform Your Treat
For the Halloween time period, Hostess snack cakes partnered with the highly anticipated DVD release of Transformers: Dark of the Moon. To bring it to life, we transformed the snack cakes themselves with two new LTO snack cakes—Chocwave Shockwave cakes and Snoballimus Prime Snoballs. We also gave consumers the chance to see if their treat virtually transformed online into great prizes like $25,000, an Xbox 360, the Transformers Dark of the Moon DVD or video game. There were also other fun activities online like downloadable Transformers masks to print, cut out and wear and a Transformers name generator that could be shared on Facebook.