Campbell's Soup

Campbell's needed to drive microwavable bowls sales during a down turning market. We knew that the biggest opportunity was to reach blue and white collar workers who were taking their lunches to work to save time and money. We also knew that these workers were tired of slaving away for "the man," so we decided to put them back in charge...at least during their lunch breaks. The promotion gave them chances to win head honcho worthy prizes, like executive perks, personal assistants and expense accounts, and created a social platform for consumers to escape work online during their lunch hour.

Outdoor campaign

Promotional Print Ad and FSI

Besides being a promotion entry portal, the website featured your very own virtual "Yes" man, hours of consumer generated office antics video content to watch during your lunch break, and a custom business card generator.

I saw the opportunity to expand the brand's view of retail from just grocery and c-store to include hardware and office supply stores where target consumers were going on their lunch break. For each new channel, we created kiosks with microwaves that let consumers grab a bowl and heat it up on the go.

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