MetLife Ifsurance

What if you could be insured for every IF in life, even the most insignificant IFs? To help MetLife build awareness and generate qualified leads, we gave away FREE Ifsurance to find out. Ifsurance policies were random acts of kindness coupons and gift cards designed to cover life's overlooked IFs, like spilled coffee or bad holiday gifts. Potential customers could download them online or receive them around town in return for their contact and life-stage information.