The North Face Winter X Games Event

To earn cred with the pipe and park winter sports crowd, we helped The North Face sponsor the 2012 Winter X-Games. On the mountain, we set up The North Face base camp tent where fans could meet pro riders and skiers, win the latest gear, and get free The North Face branded scorecards to hold up for the cameras to judge the competitions for themselves. Each scorecard included a coupon to create a green-screen big air poster, starring you, and get a limited-edition T-shirt at The North Face store in Aspen. How'd we do? The line was out the door all weekend at the tent and the store. It got so busy that even security literally asked if we were selling drugs inside.