Simpro
Simpro, the leading business management software for trades in the UK, Australia and New Zealand, had recently entered the US market. But in order to lead the way globally, especially in the US, they needed to rebrand their software in a way that connected with trades people both emotionally and practically. Their current branding was getting completely lost in the sea of “SAASness.” It was technical, painfully product benefit focussed, and even had the same colors as many of their competitors. We knew that if they wanted to stand out with hardworking, no-nonsense trades people who depend on their tools to get the job done, Simpro needed to be retooled from being seen as software, to being THE digital powertool of the trades.
