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Local consumer appreciation sampling events
Localized outdoor campaign
Gluten Free Cheerios Launch
When Cheerios figured out how to eliminate all traces of gluten from field to bowl, we were asked to show the world that now everybody could enjoy its great taste no matter their dietary needs. To drive awareness, we invited people all over America to have a seat at Big Yellow Breakfast Table sampling events at stores to relax, reconnect, and rediscover Cheerios. Online, we created a Big Yellow Breakfast Table website that for everyone who virtually took a seat, Cheerios would donate $.25 to the Celiac Disease Foundation in celebration of their 25th Anniversary. Those who participated also received a coupon for their choice of Gluten Free Cheerios to drive them back to the store.