Goodyear Throwdown
The Goodyear Throwdown was a twenty-foot tall Plinko game set up at the Daytona 500 that let NASCAR fans throw actual Goodyear racing tires down the game board for prizes. The game attracted more than 25,000 fans that Goodyear then drove to retail stores with targeted information and promotions. The event was so successful, that Goodyear continued using the event throughout the 2013 and 2014 racing seasons.
