Fat Sully's NY Pizza
When you’re a brand like Fat Sully’s, playing it safe isn’t the vibe. This campaign was unapologetically loud, local, and loaded with personality—just like the pizza. People were flooding social with shots of their tiny heads dwarfed by a 24” pie. We saw that moment and ran with it, because the audience behavior reinforced their brand voice and their tagline Big-Ass Piping-Hot Pizza.
