Shure Give It Voice
The legendary Shure SM58 microphone is the industry standard for live performance. It's been used by just about every big-name artist in the world. However, millennials were passing it by for cheaper microphones. To amplify sales again, we reintroduced the legendary SM58 in rockstar style—by showcasing it's durability and sound quality through an all-star concert tour that let millennial musicians crowdsource the bands that played at each stop. There was one catch though. The bands all had to use the same SM58 mic, and they were specifically directed to beat the shit out of it. It was dunked in Jack Daniels, swung around by its cable, and countlessly beaten on stage. And when it was all said and done, it still sounded, well, like an SM58.