Samsara
Samsara is a travel brand that makes smart luggage. So smart that they partnered with Apple technology as the first luggage brand to incorporate the Apple AirTag in their bags. To spread the word and launch their new line, they asked us to create a disruptive digital campaign that told digital nomads everywhere all about it. So we developed a visual world combining the warmth and wanderlust of travel juxtaposed with the tech-forward nature of the product. A suitcase built for people who want to work and play from anywhere. And to tie it into Apple’s Air Tag tech, we use something almost everyone with an iPhone would recognize, the “Find my _____” command they use with their Find My app.
